Fumie is a Pakistani perfume house founded by Aftab Alam in Peshawar, built on a simple idea: fragrances should be made for how we actually live — long, warm days, big evenings, and weather that asks a lot of a scent.We focus on perfumes that are long-lasting, carefully balanced, and easy to wear, from fresh daytime scents to deep oud for special occasions. Every fragrance is chosen for projection and longevity in Pakistan's climate, not just how it smells in the first five minutes.